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Transforming Your Marketing in an All-Digital World – 4/22/2021

In this webinar we will discuss how the successful marketer needs a digital marketing strategy, proven data analytics, and tools beyond email marketing.

Joel Hinton - ClickDimensions
Ian Smith - SyncraTec Solutions

In this webinar presentation, SyncraTec’s Ian Smith is joined by special guest Joel Hinton, Regional Director of North America for ClickDimensions.

We will be discussing the impact of the coronavirus lockdown on marketing, and what marketers are doing to adapt.

Joel will present results from recent Gartner reports that indicate that we can expect a continued emphasis on Digital Marketing even after the pandemic subsides.

Also, Joel will discuss results of a recent survey of ClickDimensions customers regarding their marketing priorities over the next eighteen months, showing a clear shift to digital marketing.

While these results may not be surprising, where the rubber hits the road, is in how marketers can be successful in an All-Digital World. We will discuss three key elements modern marketers need to stay on top of their game:

  • Having a Digital Marketing Strategy
  • Using Data for Better Insights
  • Going Beyond Email Marketing

What are the key considerations in a digital marketing strategy? Goal-setting is imperative. Looking at what worked in the past helps too. And knowing your means, like budget, skillset(s), and tools.

With regard to data, while 74% of businesses say they want to be data-driven, only 29% say they’re actually good at connecting analytics to action.

And what does “Going Beyond Email” really mean? We’ll have some suggestions that you will be familiar with, and give you some ideas on how to implement them with an integrated system.

  • Automated Campaigns
  • Landing Pages, Forms, and Surveys
  • Event Management
  • Social Media Marketing
Example of an integrated Digital Marketing Campaign

In the end, we’ll bring it all together with examples of successful digital marketing campaigns and a demo of how this can be pulled-off in your Dynamics 365 CRM system with ClickDimensions.

Other Upcoming Power Moves Philly Events

We also have another Power Moves Philly event coming up on March 24th – where Ian Smith and the SyncraTec cloud security team will help you understand how to identify and implement the most impactful ways to improve the security posture of your organization: What’s Your Secure Score?

Join Our Business Technology Study Group Sessions on Meetup

We’re now hosting free one-hour study sessions every Thursday for popular Microsoft Certification Exams. We started with Microsoft 365 Fundamentals (MS-900) in March, 2021. We’ll then go with Azure Fundamentals (AZ-900) in April, 2021. And then Microsoft Power Platform Fundamentals (PL-900) in May, 2021. These will truly be group study sessions with open mic’s and collaborative discussion of the various topics and sample exam questions.

Please visit our Meetup Power Moves Philly group to sign-up for the latest study groups.